Even though these ads are both for colognes, there directed towards different audiences and have different hooks.
The audience for this ad is country men and women. The hook is the image of a celebrity. They are also trying to sell the county lifestyle, fashion and fame. It even states "live the legend."
The audience of this ad are couples thinking about getting married or already are married. The hook is marriage and romance. They are also trying to sell happiness. "More than a fragrance, a promise..." This statement makes it sound like the fragrance will assure a perfect marriage.
I would definitely buy the cologne on top with the cowboy, if it smells as good as it looks.
ReplyDeleteAh nice connection at the end there where you say that the cologne is offering the promise of the happy marriage. Sure, just spray some on and all the problems of marriage are forgotten, right?!! But that is what the marketers want us to "buy into," you are so right. Good analysis.
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